Mount Mary Website Unveils Bold New Look
Mount Mary University unveils bold new look on main webpage: mtmary.edu
The homepage of the main University website - www.mtmary.edu - has been refreshed to better highlight the unique education offered by the University and the bold and curious women who study there.
The homepage has been designed as an essential element in the University's new Here's to the Bold campaign.
Mount Mary has engaged Manifesto, a Milwaukee-based marketing agency, to help develop the new campaign, which is designed to highlight how Mount Mary University lives its mantra of being a Creative Campus- a place that recognizes the importance of creativity and nurtures a unique brand of creative talent that can solve problems and improvise new ways of thinking and learning for the betterment of our 21st century world.
The new messaging asserts that "Mount Mary Creates Bold Women." The centerpiece of the new campaign is a microsite - www.herestothebold.com - which tells the stories of bold alumnae and students. This microsite - along with the refreshed www.mtmary.edu - are designed to work synergistically to tell the University's story in a creative and courageous way.
The new homepage is only the first step in an ongoing effort to refresh the content, visuals and overall user experience of the entire mtmary.edu website. Additional website enhancements are planned in the weeks ahead.